It often pops up the last couple of years, my favourite, earlier too often ignored word. Still, they are strange situations in which it finds itself, as if my word is lost, or better put: obducted.
In homeland U.S.A. it was already dwindling. Although in itself lively enough, its meaning was only known regionally there too. Then the American press eagerly introduced it into its columns, treating it like a child labourer. From that moment on the seducing word exploded from the pages in fashion reports. It had to describe bright, often screamingly loud colour combinations, my elegant word, or worse even: fashionable sunglasses or ladies’ purses, outcryingly expensive and, apart from that, horrendous.
My sensual word was also misused on the celebrity pages to describe the behaviour of certain showbizz types bombarded to stardom. Invaribly they were women whose biggest quality was their determination to put their meat on offer as long as it took to be picked up by the paperazzi too. Continue reading